![]() It was thought that Madness embodied Shawn Yue’s personal style, which has remained largely unchanged: baggy tees, just-as-large Oxford shirts, military-style jackets, and roomy shorts or trousers. ![]() Conceived in 2014, the brand rode on the popularity of the street style of the time that leaned heavily on the workwear and military fatigues favoured by Japanese brands such as Neighborhood and WTAPS, as opposed to the more skateboarding-centric or sporty styles of the Americans, as seen in brands such as Palace and Kith. DSMB’s exit hinted at Sanlitun’s fading hipster, even avant-garde edge.Ĭloser observation has been made on Madness itself. Last year, Dover Street Market Beijing, with its own glassed, box-like building, moved out of Sanlitun after 12 years there for the newer WF Central in 王府井 ( wangfujing) a commercial hub within walking distance from the Forbidden City. When it opened in 2008, the Kengo Kuma-designed Sanlitun was touted as the capital’s most luxurious and the hippest shopping destination. There is also the possibly that the shopping destination itself is no longer the shopper magnet that it was. According to local news reports, interest in Chinese celebrity-conceived brands during the pre-COVID years of 国潮 ( guo chao or the trend of consuming home-born brands) has waned. Some say that the lease of the space is expiring and negotiation with the landlord amounted to nought. The protracted COVID shutdowns and restrictions are probable causes. Unsurprisingly, speculation has been rife. The brand has not responded to Chinese media’s request for comments. It is not yet known why Madness has chosen to shutter their Beijing store. The Madness online store is still operating (its opening page shows a pensive Shawn Yue behind a pair of impenetrable shades), but much of its merchandise is marked “sold out”. The brand’s official Instagram account, with 358K followers, curiosly has only 7 posts. ![]() When we visited the brand’s Tmall “旗舰店” (qijiandian or flagship), we were greeted with a notice “店铺终止经营公告 (shop termination announcement)” and the date of its closure. The Madness Weibo page made one last post on 11 Jan, with no mention of the Tmall store’s fate. Mr Yue did not say anything on his social media pages either. Apparently, the store left no notice of its impending closure. ![]() The closure had upset fans, who took to social media to complain of how sudden the shutting down was. Signs of the brand’s retail failure had, in fact, emerged last month when Madness closed its Tmall (天猫 or tianmao, a B2C e-commerce platform) store on 29 January, confirming rumours circulating at the start of the New Year that the brand will shutter around the Spring Festival. Please take note).” The only thing Chinese Netizens took notice was that Madness is scheduled to “close down”. This week, on Chinese social media, the phrase 倒闭了 ( dao bi le or close down) was shared like wild fire after Madness announced on Weibo (微博) that they will shut their one and only store in the world on 25 February, their last day of operation. The streetwear brand was started by Hong Kong actor/singer/model Shawn Yue (余文乐) in 2014. Opened in 2016 to considerable fanfare, the lavishly appointed store was considered by retail observers to be the height of Madness. Photo: Liu ZhuolanĪt the height of its popularity in 2017, the sole free-standing Madness store in Beijing’s Sanlitun (renamed in 2013 as Sanlitun Taikoo Li) shopping district often attracted such a snaking crowd that the queue time to get in was typically an hour and a half. Juicy Watermelon bursting with flavor.Madness store in Beijing’s Sanlitun. Sour DOTS come in a fruity blend of flavors, including Cherry, Lemon, Green Apple, Orange, and Grape, covered in sour crystals that bite back! ![]() Tropical DOTS, launched in 2003, offer five exotic fruit flavors-Island Nectar, Wild Mango, Grapefruit Cooler, Carambola Melon, and Paradise Punch-that satisfy the most discriminating sweet tooth cravings. Original DOTS offer a traditional, well-balanced blend of mixed fruit flavors, including Cherry, Strawberry, Lemon, Lime, and Orange. The delightfully chewable, cone-shaped treats are available in tasty yet diverse varieties: Original, Tropical, Sour, and Holiday blends. A snacking staple for both moviegoers and candy enthusiasts everywhere, its extraordinary popularity-Tootsie produces more than 4 billion DOTS annually from its Chicago plant-places it clearly among the most recognized, iconic candies. Since its launch in 1945, DOTS has firmly established itself as America’s favorite, #1-selling gumdrop brand, with a passionate following among candy lovers of all ages. ![]()
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